Stand Book Launch Special | Episode 270

The episode focuses on the launch of Jay’s book titled "Stand."

• Book Introduction: Jay discusses the impact of his newly released book, how to get it, and ways to share it. The book isn't just a tribute to his son, Trey, who passed away, but serves as a guide for parents, particularly those dealing with a child's severe illness, offering insights on managing family dynamics, emotional needs, and grief.

• Content and Misconceptions: Jay highlights that while the book deals with grief, it's also a practical guide for parenting and community support during crises. He addresses misconceptions about the book's purpose, emphasizing its instructional aspects on emotional support and conflict resolution.

• Reactions and Reviews: The episode shares various reactions to the book. Some close to Jay found it too emotional to read entirely, while others praised its readability and the balance between storytelling and practical advice. The book has garnered positive feedback, with many readers finishing it in one or two sittings due to its engaging narrative.

• Marketing and Distribution: Jay discusses his marketing strategy, moving away from top-down approaches to relying more on word-of-mouth. He encourages listeners to buy the book for organizations like churches and hospitals where it can benefit those dealing with grief or supporting others in crisis. He also stresses the importance of leaving reviews to increase visibility.

• Personal Updates: The hosts share personal anecdotes, including Jay's trip to Erie amidst heavy snow, and discuss the emotional complexities around the anniversary of Amy's mother's passing.

• Thanksgiving Food Draft Results: They briefly touch on the results of a fun Thanksgiving food draft from the previous episode, with Jay winning overwhelmingly, and some light-hearted banter about the choices, like Chris' controversial sparkling grape juice pick.

• Future Plans: The podcast will take a break through December, replaying some notable past episodes, and return fresh in January.

The episode combines personal storytelling with book promotion, giving listeners a deep look into Jay's motivations for writing the book and how it's being received by those who have read it.